Top-3 Google Maps · ROI Breakdown

What top-3 rankings are worth to Autoworld Collision Center.

A transparent, editable model. Adjust any number on this page in real time — the totals recalculate live. All assumptions and sources are shown below.

Prepared for

Autoworld Collision Center

Valencia, CA

Package 1

Community Plan · 5-mile radius

Local

incremental new-customer revenue / month

New customers / mo

Annualized

Recommended retainer

$ / mo

Editable · 0% of new revenue ·

0× ROI

Package 2 · Recommended

City Plan · 10-mile radius

1.4× reach

incremental new-customer revenue / month

New customers / mo

Annualized

Recommended retainer

$ / mo

Editable · 0% of new revenue ·

0× ROI

Assumptions

These are the conservative industry defaults. Adjust any of them and watch the totals update.

Map-pack top-3 CTR

BrightLocal 2024

Your share of top-3

1 of 3 listings

Search → customer

Auto body / LocalIQ benchmarks

10-mi reach scaler

~400K vs ~200K pop

Retainer (% of MRR)

Local SEO norm 8–15%

▾ Show the math

new_customers = monthly_searches × radius_scaler × map_pack_CTR × your_share × search_to_customer
revenue = new_customers × $/job
recommended_retainer = total_incremental_MRR × retainer_%
ROI_multiple = total_incremental_MRR ÷ recommended_retainer

Keyword-by-keyword breakdown

Toggle "Already top-3" on any row you're already ranking for in the 5-mile zone — those will be excluded from the incremental totals. Edit volumes and $/job to match your real numbers.

Editable

Keyword	Already top-3 (in 5 mi)	Monthly searches	$ / job	Customers / mo (5 mi)	Customers / mo (10 mi)	Revenue / mo (5 mi)	Revenue / mo (10 mi)
Incremental totals (excludes already-ranking keywords)				0	0	$0	$0

Side-by-side package comparison

All numbers below exclude keywords where you're already ranking top 3 — this is purely the lift you'd gain.

Community Plan · 5 mi

City Plan · 10 mi

New customers / month

Gross revenue / month

Annualized revenue

Recommended monthly retainer

ROI multiple

0×

Days of new revenue to cover our fee

— days

How this compares to Google Ads

You have another way to reach these same searchers: paid Google Ads. Here's an honest side-by-side at the same monthly investment — using an industry-average return on ad spend, not optimistic numbers. We don't sell Google Ads; this is here so you can see your options clearly.

Industry-average Google Ads ROAS

: 1

Revenue per $1 of ad spend. Industry average runs 2:1–4:1 (WordStream, Nielsen, Databox surveys). Default 3:1 sits at the favorable end of that range. Editable.

Community Plan · 5 mi

City Plan · 10 mi

Monthly investment

Revenue — this plan (organic top-3)

Revenue — same spend on Google Ads

Return per $1 — this plan

0×

Return per $1 — Google Ads

0×

The honest caveats — read these both ways

Google Ads is faster to start. Paid ads can drive traffic the day they're switched on. Organic rankings take time to build — though in your case, that work is already done.
Google Ads stops the day you stop paying. It's rented traffic. Organic rankings are an owned asset that keeps working between payments — though they do slip without ongoing maintenance.
ROAS varies enormously by campaign quality. The industry average assumes competent management. Auto body is a competitive ad category — cost-per-click for "collision repair" runs $10–25 — so net ROAS for new shops often falls below the industry average.
The two channels work differently. Ad spend buys clicks directly; the SEO retainer maintains an asset that generates clicks. Same dollar amount, different mechanics — that's why the per-dollar returns differ.

Where these numbers come from

Map-pack top-3 click-through rate (26%): BrightLocal Local Consumer Search Behavior Study 2024 + Whitespark Local Search Ranking Factors. Top map-pack position alone gets ~17% of clicks, positions 2 and 3 get ~5% and ~4%.
Search-to-customer conversion (6%): LocalIQ and auto body industry benchmarks. Auto body / collision repair runs 5–8% on inbound local search — urgency drives action (recently damaged car), but most customers get 2–3 estimates before committing, and insurance-network steerage (DRP programs) caps the conversion rate. 6% is a fair midpoint.
5-mile vs 10-mile reach (1× vs 1.4×): Calculated from your shop at 27967 Beale Ct, Valencia (Santa Clarita, 91355). 5-mile radius (~200K residents): most of Santa Clarita (Valencia, Newhall, Saugus, Stevenson Ranch) plus Castaic partial. 10-mile radius (~400K residents): all of Santa Clarita + Stevenson Ranch + Castaic + Val Verde + parts of northern San Fernando Valley (Sylmar, Granada Hills, Pacoima edge). Smaller multiplier than urban OC markets (vs 1.9–2.4× typical) because Santa Clarita is geographically isolated — surrounded by mountains and open land on most sides. Raw population ratio ≈ 2.0×; de-rated to 1.4× because Google Maps weights proximity heavily.
Per-job revenue uses industry-average tickets sized by keyword intent. Collision-related keywords ("collision repair", "collision center", "collision repair near me") use $3,500 — the average comprehensive/collision claim severity per CCC Intelligent Solutions + IBISWorld industry data. "Car accident repair" uses $4,000 (post-accident jobs skew larger). Generic shop terms ("body shop", "auto body shop", "car body repair") use $2,500 — blends smaller and larger jobs. Specific component repairs use realistic mid-range tickets: dent repair $400, bumper repair $600, fender repair $800. These count one job per new customer — no rebookings, no fleet accounts.
Retainer percentage (10%): Local SEO retainer industry norm runs 8–15% of incremental MRR (Search Engine Journal, LocalIQ).

Every input on this page is editable — swap in your own real numbers and the totals will recalculate live.